current opening

The Boppy Company

Position Description: Senior Marketing Communications Manager

Salary:  $95,000 - $145,000 – dependent on experience

We strive for excellence while working in a balanced and fun atmosphere that rewards hard work, initiative, and innovation. With a collection of award-winning, best-selling nursing and infant support products, and more always in development, our company has earned a place as a player in the multi-million-dollar baby products industry. We are passionate about our products and love celebrating the joy babies bring. The same creative spirit that makes our products special keeps the work environment here fun and energetic. The Boppy Company is based in Golden, Colorado.

The Marketing Communications Manager reports to the VP of Commerce and is responsible for defining and executing the Brand strategy. Your creativity, effective communication skills, effective project management and hands-on work style will further drive Boppy brand growth and value. You will collaborate with our Marketing, Creative, Sales and Leadership Teams. You must be a leader, team player, comfortable working in a dynamic, fast-paced environment, and able to do what it takes to get the job done with minimal advance notice, when necessary. This position currently supervises one employee. You will lead special projects as assigned. Some travel is required.

Brand Strategy & Brand Development

You will be the Boppy brand architect, driving the development tools, tactics and materials that define what Boppy is as a brand and how this translates to consumers, retailers, and healthcare professionals mindful of Boppy’s brand voice and competition. This includes, but may not be limited to:  

• • • Working collaboratively with VP of Commerce and agency partners
    • Marketing Campaign Planning & Development
    • Creative Asset Development Process ensuring consistancy
      • Contect Guidelines and Development, including Product Copy, Package, Manuals, and Safe Use Guides, Sales Image Comms, Launch comms, QR codes and links, Translations
      • Content Creation + SEO, including Video, collateral, Ad Copy, Blog Writing, Sales Marketing Presentations, Retailer Content with an emphasis on Amazon.com
    • Sales Team Support, including presentations, line reviews, and merchandising
    • Website content and aesthetics
    • Crisis Communication
    • Brand manual development and oversight
    • International Marketing Materials
    • Collaboration within Sales & Marketing Teams

Product Marketing

• • • Product Marketing Schedule
    •   Product and Fashion Naming
    •   Product content

•   Minimum of 8 years of progressive growth in consumer products marketing and branded product management
•   Minimum bachelor’s degree in business or related field
•   Experience with Amazon.com content creation
•   Experience developing creative and comprehensive enterprise-wide and retailer marketing programs
•   Experience managing marketing budgets
•   Microsoft Office proficiency
•   AI and Canva competence a plus

• • • Strategic thinker
    • Excellent writer
    • Success in developing and implementing consistent and effective brand materials across internal and external communications
    • Process-driven
    • Leader
    • Fast-paced environment enthusiast
    • Stimulated by influcing senior management and retail buyers
    • Attention to detail
    • Excellent communication, organizational and teamwork skills
    • Self-directed
    • A Creative thinker with an eye for design
    • Familiarity with the latest trends, technologies, and methodologies in graphic design, retail packaging, web design, production, etc

At The Boppy Company, we value our employees. Every member of the team is an integral part of the success of our Company, and we are proud of our comprehensive benefits package that rewards you for the time, talent and experience you bring.

·      Excellent Health Insurance

·      Generous company 401 (k) contribution

·      Bonus potential

·      PTO, starting at 17 days annually

·      11 Paid Holidays

·      Out of office (with email check in & monitoring) the week between Christmas and New Year’s Day

·      Hybrid work schedule

The Boppy Company is a wholly owned subsidiary of Artsana S.p.A.. Interested candidates should email their cover letter and resume to: hiring@boppy.com