Boppy Celebrates International Babywearing Week

September 20, 2018

GOLDEN, Colo. (Sept. 20, 2018) – From the brand that understands comfort and support, The Boppy Company celebrates babywearing by sharing their authentic #NeverNotAMom video during International Babywearing Week, October 1 – 7, 2018. The empowering video strings together vignettes about incredible women wearing their babies in the Boppy® ComfyFit® Baby Carrier in places you wouldn’t expect. This juxtaposition demonstrates that whether you are at work, at home, with family, with friends or doing things you love, your child is still always a part of who you are.

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Video Still Images: #NeverNotAMom

A survey* conducted recently supports the ideas of the #NeverNotAMom video. In fact:

  • 42% of moms say that when they’re away from their babies, they think about them every second.
    • 30% of moms say that when they’re away from their babies, they think about them 1–10 times every hour.
  • 67% agree strongly that when you’re a parent, you’re always balancing it all and taking it one day at a time.
  • 72% report that they are always multitasking, combining their role as a parent with other life responsibilities.

The Boppy® ComfyFit® Baby Carrier is a lightweight, semi-structured and travel-friendly babywearing solution for moms and dads alike. The intuitive, supportive design enables confidence in babywearing – simply click, strap, tie and go. Inspired by yoga apparel, the stretchy, soft fabric moves with mom and baby supporting an active lifestyle and makes babywearing comfortable.

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Boppy® ComfyFit® Baby Carrier available in 3 fashions: Heather Gray, Black and Midnight Blue

The stash-and-go pouch makes the carrier small and portable, which is great for the on-the-go family. With only one buckle and wide shoulder straps, the carrier effortlessly transitions between parents and caregivers. Summer, a mom and recent reviewer on boppy.com, states, “Leave it up to Boppy to design this amazing carrier! I tried so many other brands and none make me feel this comfortable and close to my baby while being able to be hands free. This design is the best of both worlds: buckle & wrapping. It makes us both feel extra secure, which is priceless.”

Boppy® ComfyFit® Babywearing Highlights:

  • Functional – Hybrid carrier with one-click fastening system – simply click, strap, tie and go.
  • Fashionable –The carrier is made with yoga inspired fabric in charcoal and black
  • Versatile – Easily transitions between parents and caregivers.
  • Travel Friendly – Stash-and-Go pouch makes your carrier small and portable.
  • Machine Washable – low maintenance and easy-care fabric.

Check out the carrier in action in the viral #NeverNotAMom video on boppy.com. At the suggested retail price of $69.99, the ComfyFit Baby Carrier is the perfect baby shower gift. It is currently available worldwide and in the US at Target, Babies”R”Us, buybuyBABY and amazon.

*This survey was conducted online within the United States with the assistance of SurveyGizmo on behalf of The Boppy Company, December 7–12, 2017, among 1,000 adults 18 to 35 years old. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact info@boppy.com.

About The Boppy Company

Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies.  It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy’s brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.

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