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Senior National Account Manager: Target and Walmart

The Boppy Company

Position Description: Senior National Account Manager: Target and Walmart            

Salary:  $125,000 - $150,000, dependent on experience


We strive for excellence while working in a balanced and fun atmosphere that rewards hard work, initiative and innovation. With a collection of award-winning, best-selling nursing and infant support products available, and more always in development, our company has earned a place as a player in the multi-million-dollar baby products industry. But success hasn’t transformed us from a friendly, family-oriented company to a layered, bureaucratic corporation. We are passionate about our products and love celebrating the joy babies bring. The same creative spirit that makes our products special, keeps the fast-paced work environment here fun and energetic. The Boppy Company is based in Golden, Colorado.


The Senior National Account Manager is expected to develop a strategic, long-term business relationship with both Target and Walmart buyers, planners and other key decision-makers by understanding Target’s and Walmart’s business strategies and providing consultative services that increase the value of the customer’s business with Boppy.  Comfort in working in a dynamic, fast-paced environment is a must.  This position reports to the VP of Commerce.  The ideal candidate will reside in the Denver-metro area.



Strategically growing our Target and Walmart business through:

·      Planning, organizing, leading and managing balanced sales growth, continued account penetration and customer satisfaction mindful of corporate P&L.

·      Creating and selling complex business solutions, minding Boppy’s brand identity and financial goals.

·      Creating, influencing, and maintaining relationships with horizontal and vertical account management, inclusive of top decision-makers.

·      Developing and managing a marketing plan and its associated budget.

·      Selling the current Boppy® product line as well as assisting in the development of new products.

·      Conducting product and account analyses, utilizing both qualitative and quantitative data and developing the marketing plan based on this data.

·      Working within a team-based sales and marketing environment to cultivate strong collaborative relationships with team members.

·      Communicating consistently and efficiently with cross-functional teams including Operations, Finance, Product Development and Quality and Compliance.

·      Conducting competitor analyses, monitoring industry trends, understanding consumer preferences and behaviors and leveraging insights for current and future business planning.

·      Monitoring and maintaining account inventory and in stock levels to retailer’s desired levels.

·      Accountable for preparation, planning and delivery of sales line review presentations.

·      Maintaining monthly account forecasts and creating annual budgets

the background that fits

·      8 years of experience selling Consumer Packaged Goods to Target & Walmart

·      Confident understanding of Target and Walmart backend/operations 

·      Experience with omnichannel selling and marketing

·      Verifiable business acumen

·      Fundamental comprehension of the value of branded products

·      Minimum Bachelor’s degree in business

·      Ability to analyze retail sales data with translation into strategic direction

·      Experience developing creative and comprehensive marketing programs, preferably with customers or other business partners

·      Experience managing budgets

·      Ability to travel up to 25%


·      Leadership

·      Excellent written and oral presentation abilities; comfort in presenting to senior level executives

·      Strong analytical skills --ability to analyze account opportunities, growth and profitability and develop long term strategic plans

·      Problem-solving

·      Self-directed, analytical thinker

·      Negotiating

·      Solid understanding of brand management

·      Attention-to-detail with the ability to “see around corners” and anticipate needs/roadblocks

·      Ability to work under pressure

·      Ability to learn and manage multiple projects simultaneously

·      Decision-making

·      Good communicator

·      Collaborator with strong positive attitude and approachable demeanor

·      Category management experience

·      Proficient in Microsoft Office; excellence in Excel


At The Boppy Company, we value our employees. Every member of the team is an integral part of the success of our Company, and we are proud of our comprehensive benefits package that rewards you for the time, talent and experience you bring.

·      Excellent Health Insurance

·      Generous company 401 (k) contribution

·      Bonus potential

·      PTO, starting at 17 days annually

·      11 Paid Holidays

·      Out of office (with email check in & monitoring) the week between Christmas and New Year’s Day

·      Hybrid work schedule

The Boppy Company is a wholly owned subsidiary of Artsana S.p.A.. Interested candidates should email their cover letter and resume to:


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