Iconic Brands that Represent an Entire Category of Products

January 15, 2019

Throughout history, many popular brands have been culturized to represent an entire product category. How do brands get here? Legacy brands like these have a lot in common – they are the pioneers that often invent a category and become iconic household names. They are trusted and beloved.  Word-of-mouth magic, timing and quality propel these brands to category leadership.

For many of these popular brands, they have been at it for a long time and have decades of accumulated goodwill.  For example: Chapstick® lip balm (139 years old), Kleenex® Brand tissues (95 years old), Popsicle® ice pops (114 years old), Thermos® insulated containers (115 years old); Band-Aid® Brand bandages (99 years old), Jacuzzi® Brand hot tubs (104 years old), Scotch® tape (89 years old) and Q-tips® cotton swabs (96 years old).

But there is a relatively young brand who has joined this prestigious list: the Boppy® Brand. At only 30 years old, the Boppy® Brand, maker of the beloved baby shower gift, the Boppy® Feeding and Infant Support Pillow, has muscled its way into the hearts of new parents. The Boppy Company invented the nursing pillow category with the iconic and beloved Boppy® Pillow and now symbolizes the nursing pillow product category. This achievement shows the power and great love for this young brand. Created out of small beginnings by mom-inventor Susan Brown in 1989, the Boppy Pillow has become a staple in today’s nurseries with a cultural significance passed along from mom to mom.

“To be recognized among these historic brands is a huge compliment,” says Nancy Bartley, CEO.  “Our company history is rooted in supporting moms through love, passion and quality products.  It’s a bit mind-blowing that the Boppy Pillow has achieved a sort of celebrity status.  It keeps the pressure on our team to continue to make great products for moms, dads and babies.”

The Boppy Pillow has provided comfortable support to moms and babies, significantly shaping the way babies, moms and dads experience feeding time. Its versatile design provides support for mom and baby during feeding, propping, tummy time and learning to sit – making it a must-have product throughout baby’s first year. With removable slipcovers, the Miracle Middle™ stretch panel and every stitch crafted with care, the Boppy Pillow has been perfected with the highest quality standards.

Boppy® Products are available at Target, buybuyBABY, Amazon, and other retailers.