Mom holding baby.

Boppy Unveils New Corporate Social Responsibility Program: THE MOMKIND PROJECT™

GOLDEN, Colo. (Mar. 20, 2018) – For nearly 30 years, The Boppy Company has been known as the leader in creating comfortable, supportive and award-winning products for mom, dad and baby. During the last three decades, Boppy has also been dedicated to giving back to needy parents and babies. Boppy takes their Corporate Social Responsibility program to the next level with the refocused and rebranded program: The Momkind Project™ launching March 2018. The Momkind Project mission states: Our purpose is to educate, empower and support mom throughout her journey of motherhood.

Momkind Project logo

The Momkind Project™ Logo

The  essence of The Momkind Project is to:  educate, empower and support families in the new parent journey. The three elements of The Momkind Project include:

  • Educate new moms and moms-to-be on safe sleep practices for baby
  • Empower pre-natal and post-natal moms via the Boppy Professional Healthcare channel
  • Support families through donations and initiatives with a focus on military and the underserved community

Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on and informational tags on Boppy® Products.

First Candle logo

Boppy and First Candle’s #Safe2Sleep 2017 ad campaign in Times Square, NYC

Boppy’s Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom’s choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.

The Boppy Company donating to Denver Health Foundation: Newborns in Need program

The Boppy Company donating to Denver Health Foundation: Newborns in Need program

Boppy’s longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at Special Delivery events, hosted by the USO, What to Expect and Target. The Special Delivery baby showers provide a touch of home for moms-to-be who are often away from their families, friends and support networks during their pregnancies. in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.

oppy® Pillows donated to Military Moms at USO Baby Shower Event


Boppy® Pillows donated to Military Moms at USO Baby Shower Event with Heidi Murkoff, author of What To Expect When You’re Expecting

About The Boppy Company

Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies.  It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy’s brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit The Boppy Company is a wholly-owned subsidiary of The Artsana Group,

About First Candle

First Candle is a national non-profit organization committed to eliminating Sudden Infant Death Syndrome and other sleep-related infant deaths through education and outreach while providing bereavement support to those families who have experienced a loss.  Through their groundbreaking Straight Talk for Infant Safe Sleep program, community partners and parents work together to adopt Safe Sleep Guidelines, promote breast feeding and reduce second hand smoke in order to improve the rate of infant survival.  For more information, to access grief support or to make a donation call 1-800-221-SIDS or visit

About WhatToExpect and USO

The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private, nonprofit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, support of our corporate partners, and the dedication of our volunteers and staff.

The USO, What to Expect and Target partner to host baby showers for military moms-to-be around the globe. Heidi Murkoff, the best-selling author of the “What to Expect” book series and founder of the What to Expect Foundation hosts each event in conjunction with a local USO center. Combining traditional baby shower games with a Q&A session with Heidi, the showers provide a touch of home for moms-to-be who are often away from their families, friends and support networks during their pregnancies. Target contributes gift cards to every attendee gift bag, which includes items for parent and baby. Also, each attendee receives a book from the What to Expect series and the opportunity for a book signing and personalized advice from Heidi Murkoff, compliments of What to Expect. Nearly 10,000 military spouses and expectant active-duty mothers have been served through this program since it was launched in 2013. In 2017, the Special Delivery Program hosted 32 events across three continents – 21 showers, nine reunions and two showers for expecting fathers. To learn more about the USO, please visit


Kassidy Foster