The Boppy Pillow Wins #1
FOR IMMEDIATE RELEASE
October 6, 2009
Moms “Can’t Live Without” The Boppy® Pillow
The Boppy® Feeding and Infant Support Pillow is named the #1 product
for the record seventh time
GOLDEN, CO (September 24, 2009) -Setting a new record, the Boppy® Feeding and Infant Support Pillow has been named the number one baby product for the seventh time by American Baby magazine readers. This historic win confirms the fact that the Boppy pillow has become a “must-have” item in today’s nurseries. This is the eleventh consecutive year that the Boppy pillow has been named on the American Baby list.
“We are incredibly honored to be recognized as the number one baby product,” said Nancy Bartley, Chief Executive Officer, The Boppy Company. “This award is especially meaningful because the votes are cast by sleep-deprived new parents; it truly is a testament to the ingenious simplicity and usefulness of the Boppy pillow.”
The Boppy pillow is the leader in the feeding and support pillow category. Its versatile design makes it the perfect product for supporting baby during feeding, lounging, tummy time and sitting. With all these uses, it continues to serve as an indispensable product for mom and baby throughout baby’s development. The innovative Miracle MiddleTM panel means that the pillow is able to fit nearly all waists. And with fashion slipcovers in an array of designs and fabrics, the Boppy pillow can be dressed to fit any décor or personal style. For more information, visit www.boppy.com.
American Baby magazine created its annual AMBY awards program in 1998 to honor the 15 best baby products of the year, as chosen by the readers themselves (most of whom are moms). For the 2009 awards, more than 2 million readers were asked to nominate their favorite baby products. The winners are featured in the October issue of American Baby magazine.
What’s New from The Boppy Company
This fall The Boppy Company is introducing an organic nursery bedding line that follows the same concept as the award-winning Boppy pillow. The foundational elements for the collection are the BoppyTM Bare NakedTM Crib Comforter and Bumper. Using these elements, consumers can select from a variety of slipcover fashions to mix and match a bedding set that is uniquely their own.
The BoppyTM Organic Bedding Collection will be available in December at a variety of retailers where the Boppy® Pillow is currently sold. For more information, visit www.boppy.com.
The Boppy Company
The Boppy Company, makers of the award-winning Boppy® Feeding and Infant Support Pillow, has been voted the number one baby product by American Baby magazine a record seven times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies. For more information, visitwww.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.
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