Boppy Introduces Happy PlaceTM Playard

FOR IMMEDIATE RELEASE

October 31, 2008

GOLDEN, CO – The Boppy Company, makers of the award-winning Boppy® Feeding and Infant Support Pillow, is continuing to grow and expand its product line with the BoppyTM Happy PlaceTM Playard.  This introduction signals the company’s dedication to becoming a leading infant brand within the juvenile products market.

The new Happy Place Playard provides the ultimate retreat for baby.  Featuring Sleep Easy InclineTM, this distinctive playard allows baby to sleep with her head slightly elevated and provides healthier, more comfortable sleep.

Parents are already raving about this unique new feature, following consumer testing.  “My son, Jack, has reflux … this is often exacerbated by lying down too soon after feeding.  With the sleep incline, Jack’s reflux improved tremendously.  It was truly a better product for this baby.  I only wish something like this had been available when my oldest was born!” exclaims Diane from Memphis, TN.

Staying true to The Boppy Company’s commitment to comfort, versatility and convenience, the Happy Place Playard boasts a long list of features sure to delight any baby (and mom, too).  The smartly styled Willow Stripe design includes luxurious fabric and faux suede accents.  A convenient storage tray is perfect for stashing baby’s essentials and the extra large changing pad can be easily removed and clipped to the side for handy storage.  The electronic module provides vibration, melodies, nature sounds and a “peek-at-you” light for checking on baby.  The revolutionary One Less StepTM design allows the playard to fold down without removing the bassinet, so parents can quickly fold and go (MSRP $179.99).

The Happy Place Playard will be available in November at Babies “R” Us stores and online at www.babiesrus.com.


The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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