The Boppy® Feeding and Infant Support Pillow is named the #1 product

 for the record seventh time

GOLDEN, CO (September 24, 2009) -Setting a new record, the Boppy® Feeding and Infant Support Pillow has been named the number one baby product for the seventh time by American Baby magazine readers. This historic win confirms the fact that the Boppy pillow has become a “must-have” item in today’s nurseries. This is the eleventh consecutive year that the Boppy pillow has been named on the American Baby list.

                “We are incredibly honored to be recognized as the number one baby product,” said Nancy Bartley, Chief Executive Officer, The Boppy Company. “This award is especially meaningful because the votes are cast by sleep-deprived new parents; it truly is a testament to the ingenious simplicity and usefulness of the Boppy pillow.”

The Boppy pillow is the leader in the feeding and support pillow category.  Its versatile design makes it the perfect product for supporting baby during feeding, lounging, tummy time and sitting.  With all these uses, it continues to serve as an indispensable product for mom and baby  throughout baby’s development. The innovative Miracle Middle^TM panel means that the pillow is able to fit nearly all waists.  And with fashion slipcovers in an array of designs and fabrics, the Boppy pillow can be dressed to fit any décor or personal style. For more information, visit www.boppy.com.

American Baby magazine created its annual AMBY awards program in 1998 to honor the 15 best baby products of the year, as chosen by the readers themselves (most of whom are moms).  For the 2009 awards, more than 2 million readers were asked to nominate their favorite baby products.  The winners are featured in the October issue of American Baby magazine. 

What’s New from The Boppy Company

This fall The Boppy Company is introducing an organic nursery bedding line that follows the same concept as the award-winning Boppy pillow. The foundational elements for the collection are the Boppy^TM Bare Naked^TM Crib Comforter and Bumper. Using these elements, consumers can select from a variety of slipcover fashions to mix and match a bedding set that is uniquely their own.

The Boppy^TM Organic Bedding Collection will be available in December at a variety of retailers where the Boppy® Pillow is currently sold. For more information, visit www.boppy.com. 

The Boppy Company

The Boppy Company, makers of the award-winning Boppy® Feeding and Infant  Support Pillow, has been voted the number one baby product by American Baby magazine a record seven times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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In response to requests from healthcare professionals, The Boppy Company has spent the last 2 years designing, developing and testing a new pillow featuring wipeable fabric for healthcare use. The Boppy HC Pillow has the same comfortable, ergonomic Boppy pillow design that hospitals trust and the new wipeable fabric addresses the infection control issues of healthcare facilities.

Top hospital networks are already raving about the new Boppy HC Pillow. “My moms love the Boppy pillow,” exclaims Joyce, a lactation consultant from St. Nicholas Hospital in Sheboygan, WI. “They look forward to using the HC pillow; they know our hospital provides it. The Boppy pillow works really well for patients; it’s just so easy and accommodating!”

Just as the original Boppy pillow was designed by a mother with input from other mothers, the Boppy HC Pillow was designed with input from healthcare professionals who care for patients every day. Best of all, the Boppy HC Pillow has the same award-winning design that has made the Boppy pillow a must-have for new moms. 

And to cover the HC Pillow, the new Boppy® Disposable Slipcovers make the perfect partner.  Simple and soft, these covers fit the HC Pillow with an easy tab closure.  The water-repellant fabric comfortably protects the HC Pillow and is latex-free.

The new Boppy HC Pillow and Disposable Slipcovers will launch at the AWHONN show in San Diego on June 27^th.  For more information visit www.boppy.com/healthcare.

The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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The new Happy Place Playard provides the ultimate retreat for baby.  Featuring Sleep Easy Incline^TM, this distinctive playard allows baby to sleep with her head slightly elevated and provides healthier, more comfortable sleep.

Parents are already raving about this unique new feature, following consumer testing.  “My son, Jack, has reflux … this is often exacerbated by lying down too soon after feeding.  With the sleep incline, Jack’s reflux improved tremendously.  It was truly a better product for this baby.  I only wish something like this had been available when my oldest was born!” exclaims Diane from Memphis, TN.

Staying true to The Boppy Company’s commitment to comfort, versatility and convenience, the Happy Place Playard boasts a long list of features sure to delight any baby (and mom, too).  The smartly styled Willow Stripe design includes luxurious fabric and faux suede accents.  A convenient storage tray is perfect for stashing baby’s essentials and the extra large changing pad can be easily removed and clipped to the side for handy storage.  The electronic module provides vibration, melodies, nature sounds and a “peek-at-you” light for checking on baby.  The revolutionary One Less Step^TM design allows the playard to fold down without removing the bassinet, so parents can quickly fold and go (MSRP $179.99).

The Happy Place Playard will be available in November at Babies “R” Us stores and online at www.babiesrus.com.

The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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Golden, CO - The Boppy® Company is launching the new Support in Style Maternity Baternity Band.  Unlike any other product available, this maternity band provides both prenatal and postnatal support with fashion and function.  This Boppy version of the maternity band allows expecting moms to easily transition from regular clothes to maternity clothes and then back again.

Designed with breathable elastic lace, Support in Style maternity band provides belly support to ease back pain and provides abdominal support.  By gently lifting the belly it helps reduce bladder pressure.  Even after the little bundle of joy arrives, new moms can still use the maternity band to provide gentle abdominal support, even easing discomfort after a C-section.  The best news for mom is that this maternity band helps her return to normal activities and her regular wardrobe sooner (MSRP: $29.99).

The Boppy Company continues to grow its product portfolio with the addition of it’s Mom’s Line products:

• Total Body Pillow provides total body support before, during and after pregnancy with a unique design that follows the body line to offer support and realignment for the neck, tummy, back and hips.
• Pregnancy Wedge is a versatile support cushion for back and belly during or after pregnancy.  Its compact size makes is easy to position and even easier to travel with.
• Cuddle Pillow and Slipcover keeps the back properly aligned by supporting the belly and legs.  It can be used for sleeping, reclining or reading.

The Support in Style maternity band is available in Babies “R” Us stores and online at www.babiesrus.com.

The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

Golden, CO - The Boppy® nursing and infant support pillow has been named the number one baby product for 2008 as voted on by American Baby magazine readers in the “Best of the Year Awards” issue.  Nearly 30,000 votes were cast.  This win marks the 6th time over the last seven years that the Boppy pillow has taken top honors; no other baby product has been named number one more than twice.  This is the 11th consecutive year that the Boppy pillow has been named on the American Baby list.

“Honestly, I don’t even know what to say,” remarked Nancy Bartley, CEO of The Boppy Company.  “Congratulations to the team.  They’ve worked very hard this year and share a sure passion for this brand.  And thank you to all the moms and readers that gave us their support.  Nothing takes the place of that kind of brand support.”

American Baby created its annual awards program in 1998 to honor the 15 best baby products of the year, as chosen by the parents themselves.   This year more than 2 million readers were asked to nominate their favorite baby products from among all baby products in the market.  The winners are featured in the October issue of American Baby.

The Boppy Company has grown its product portfolio over the years and now includes these great items:

• Mom’s Line support products make moms more comfortable, even before they become moms. 
• Newborn Lounger is designed specifically for newborns and preemies to give baby an ideal place to lounge.
• Bare Naked® Pillow with Slipcover allows mom to choose a style that will match with her décor, style or nursery.  All slipcovers are removable for easy washing.
• Noggin Nest® Head Support, with a unique patented cut-out design, is teh only head support to help guard against “Flat Head Syndrome.”
• Changing Pad Sets in plush, raised dot fabrics include our removable waterproof liners to make washing easy and convenient.
• Gear Collection pieces give baby a comfortable place to rest, relax and recharge. 

The Boppy Company, makers of the award-winning Boppy® feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

The Cradle in Comfort Bouncer is now available in a fresh new fashion: Pink Flower Dots. Smartly styled, this new bouncer will delight design-conscious parents and also includes calming vibration, five gentle melodies and three soothing sounds (MSRP: $49.99).

“We have learned that bouncers are a safe and effective tool for calming babies” said Susan Brown, President, The Boppy Company. “Babies love vibration and motion. Our Cradle in Comfort Bouncer provides a comfortable place for baby to rest and to play – the best of both worlds!”

The Boppy Cradle in Comfort Bouncer has quickly become the gold-standard in bouncer comfort and support. Featuring a two-position seat, the bouncer can recline for peaceful rest time and incline for bouncing play time. Smaller infants can nestle comfortably into the plush infant bolster system, which can then be removed as baby grows. A unique gliding toybar offers one-hand movement for easy access to baby and includes two plush, removable toys.

The new Cradle in Comfort Bouncer will be available in July at Target stores and online at www.target.com.

The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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Through a licensing agreement with category leader Kids II, the new Boppy-branded product lines showcase the brand’s commitment to offering innovative new products that provide comfort, support and style for moms and babies.

Following a successful launch of developmental play products, the Boppy brand is expanding into a comfort line of platform products, including the Cradle in Comfort^TM Bouncer and the Rock in Comfort^TM Travel Swing.  Both products feature soft, plush fabrics and include a bolster support system for advanced infant comfort.

The new Cradle in Comfort Bouncer provides the ultimate in bouncer comfort and support.  Featuring a two-position seat, the bouncer can recline for peaceful rest time and incline for bouncing play time.  Smaller infants can nestle comfortably into the plush infant bolster system, which can then be removed as baby grows.  A unique gliding toybar offers one-hand movement for easy access to baby and includes two plush, removable toys.  The Cradle in Comfort Bouncer is available in two different color options: blue bugs or flower pink.  Both color options also include calming vibration, five gentle melodies and three soothing sounds (MSRP: $49.99).

“We have learned that bouncers are a safe and effective tool for calming babies” said Susan Brown, President, The Boppy Company.  “Babies love vibration and motion.  Our new bouncers provide a comfortable place for baby to rest and to play - the best of both worlds!”

Rounding out the comfort platform product line is the Rock in Comfort Travel Swing.   This compact swing conveniently folds down for go-anywhere comfort, whether moving from room-to-room or taking a trip to grandma’s house.  Smartly styled and gender-neutral, this swing will delight design-conscious parents.

Featuring a plush, removable head bolster and two-position recline, the Rock in Comfort swing provides a cozy, soothing spot for baby from the moment she comes home.   Superior TrueSpeed Control^TM automatically maintains specified speed and ensures a perfect rocking speed as baby grows.  A gliding toybar features one-hand movement for easy access to baby and two plush toys are included for playtime fun.  Five gentle melodies with volume control provide the perfect mood music for baby, whether rocking to sleep or rocking to the beat (MSRP: $64.99).

The Cradle in Comfort Bouncer will be available in January at Target (www.target.com) and the Rock in Comfort Travel Swing will be available in January at Babies “R” Us (www.babiesrus.com).

The Boppy Company, makers of the award-winning Boppy® Original feeding and infant support pillow, has been voted the number one baby product by American Baby magazine a record six times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies.  For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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