Boppy® Pillow Named #1 Product for the Ninth Time
FOR IMMEDIATE RELEASEOctober 25, 2011
CONTACT: Kate Devlin 720.746.3842 firstname.lastname@example.org
GOLDEN, Colo. (Oct. 25, 2011) – Setting another record, the Boppy® Feeding and Infant Support Pillow has been named the number one baby product with the most overall votes by the readers of American Babymagazine. This is the ninth time the Boppy pillow has earned the top spot on the American Baby list and the thirteenth consecutive year that the Boppy Feeding and Infant Support Pillow has been voted a must-have product. This significant win confirms the fact that the Boppy pillow is the proven “must-have” item in today’s nurseries.
“It continues to be a significant honor for Boppy to be named the number one baby product,” said Nancy Bartley, Chief Executive Officer, The Boppy Company. “We know the early days of motherhood are joyful, yet tiring, and the fact that new moms take time to recognize the simplicity and versatility of the Boppy pillow is the greatest appreciation we could receive. The Boppy Company has always been known for supporting moms and these new moms are the real hero in this story.”
The Boppy pillow is the original pioneer and trusted leader in the feeding and support pillow category. Its versatile design makes it the perfect product for supporting baby during feeding, propping, tummy time and sitting. With all these uses, it continues to serve as an indispensable product for mom and baby throughout baby’s development. The innovative Miracle Middle™ panel was designed to fit nearly all waists and the Boppy pillow has a comfortable ergonomic design to ease strain on mom, and provide comfort and support for her newborn. Paired with a fashionable slipcover in an array of designs and fabrics, the Boppy pillow can be dressed to fit any décor or personal style.
American Baby magazine created its annual awards program in 1998 to honor the best baby products of the year, as chosen by the readers themselves (most of whom are moms). For the 2011 baby best awards, more than 2 million readers were asked to nominate their favorite baby products in each category. The winners are featured in the October issue of American Baby magazine.
What’s New from The Boppy Company This fall The Boppy Company is introducing the new Boppy® Way to Go™ travel accessory collection. Each new piece is designed for comfort when on-the-go with baby. The Way to Go™ collection features the Boppy Travel Pillow, Nursing Cover, Infant Seat Handle Cushion, Infant and Toddler Head Support and the Shopping Cart Cover. The new Way to Go™ travel accessories will be available at a variety of retailers where the Boppy® Feeding and Infant Support Pillow is currently sold. For more information, visit www.boppy.com.
About The Boppy Company The Boppy Company makes the award-winning Boppy Feeding and Infant Support Pillow which has been voted the number one baby product by American Baby magazine a record nine times. Created by mom inventor Susan Brown, the Boppy Pillow has become a “must have” in today’s nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. Learn more at www.artsana.com and www.chiccousa.com.
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