Krista Torvik, The Boppy Company Fran Benton, Nurse-Family Partnership
THE BOPPY COMPANY DONATES BOPPY® PILLOWS TO YOUNG MOMS-IN-NEED
Company Pledges to “Give Back” Percentage of Sales to Moms Who Need it Most
GOLDEN, Colo. (April 29, 2014) – The Boppy Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, has partnered with Nurse-Family Partnership® (NFP), a national nonprofit organization that helps improve the lives of low-income, first-time moms and their babies, to support at-risk moms through The Boppy Effect®: Give Back program.
As part of the program and in honor of Mother’s Day, for every Boppy® Slipcovered Pillow purchased at Babies“R”Us stores and Babiesrus.com during the months of April and May, The Boppy Company will give back five percent of its proceeds (in the form of Boppy® Pillows) to Nurse-Family Partnership. NFP nurses will distribute the donated Boppy Pillows to young moms-in-need across the country. The Boppy Company has partnered with Nurse-Family Partnership for the past five years and has helped nearly 10,000 moms-in-need make the transition to motherhood more comfortable.
“Each year we become more attached to the wonderful work NFP nurses do, and the young moms Nurse-Family Partnership supports,” said Nancy Bartley, CEO of The Boppy Company. “We expect to donate hundreds of Boppy Pillows through this year’s Give Back program, and we’re proud to continue to support moms who need it most. We know the Boppy Pillow can help strengthen the bond between mom and baby, and we’re honored to help encourage young moms and provide them with access to the Boppy Pillow.”
In addition to purchasing a Boppy Pillow, consumers can also participate in the The Boppy Effect: Give Back program by making a monetary donation to Nurse-Family Partnership directly through the Captivate website. This year, to help increase donations to Nurse-Family Partnership, The Boppy Company has partnered with Captivate, a socially conscious company that uses a combination of charity sweepstakes and Kickstarter-like tiered incentives to supercharge fundraising efforts. Consumers purchase entries to win prizes including a grand prize of an all-expense paid vacation for two through their donations to NFP for The Boppy Effect® Give Back program.
Nurse-Family Partnership is an innovative community health program that supports low-income, first-time mothers, many of whom are teen moms. Nurse-Family Partnership matches each new mom with a registered nurse who visits the mom in her home throughout pregnancy until her child’s second birthday. The nurse empowers each new mom to have a healthy pregnancy, improve her child’s health and development, and achieve economic self-sufficiency by setting goals to go back to school or pursue her career choice.
“Nurse-Family Partnership supports new moms living in poverty to give their children a healthier start and to become successful parents,” said Thomas R. Jenkins Jr., NFP president and CEO. “The Boppy Company’s generous donation of Boppy Pillows is a wonderful gift of support to new moms, and we are grateful to partner again this year with The Boppy Company to support even more moms-in-need.”
Based on over 35 years of proven research, Nurse-Family Partnership has produced significant outcomes including a 79% reduction in preterm delivery for women who smoke, 48% reduction in child abuse and neglect; and 56% reduction in emergency room visits for accidents and poisonings, among others. Since its inception, Nurse-Family Partnership has served over 191,000 families and currently serves over 28,000 families in 43 states, the U.S. Virgin Islands and six tribal communities.
For more information about The Boppy Effect: Give Backprogram and how to make a difference in the lives of first-time moms in-need, visit Boppy.com/giveback. To learn more about Nurse- Family Partnership , visit www.nursefamilypartnership.org.
About Nurse-Family Partnership
The Nurse-Family Partnership (NFP) National Service Office (www.nursefamilypartnership.org) is committed to producing enduring improvements in the health and well being of low-income, first-time parents and their children by helping communities implement and sustain an evidence-based public health program of home visiting by registered nurses. NFP is the most rigorously tested maternal and early childhood health program of its kind. Randomized, controlled trials conducted over 35 years demonstrate multi-generational outcomes that benefit society economically and reduce long-term social service expenditures. Nurse-Family Partnership is headquartered in Denver, Colorado.
About The Boppy Company
Celebrating its 25th anniversary in 2014, The Boppy Company, LLC makes the award-winning Boppy® Feeding and Infant Support Pillow. This iconic product has received the most votes in American Baby magazine’s Best of the Year (Baby Best) contest a record 11 times from 2002 to 2013. Created by mom inventor Susan Brown, the Boppy Pillow has become a “must have” in today’s nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco® branded infant products. Learn more at www.artsana.com and www.chiccousa.com.
Captivate is a socially conscious company that began with a dream of creating the ultimate win-win for charities and their donors alike. Our mission is to supercharge fundraising and empower organizations to do what they do best, support their communities and boost their overall impact. We accomplish this by helping nonprofits boost their awareness and donations through a unique combination of charity sweepstakes and Kickstarter-like tiered incentives, resulting in unique campaigns where anyone can participate and have a chance to win unforgettable trips and great prizes. Learn more at www.captivate.org
# # #