FOR IMMEDIATE RELEASE
January 4, 2011
Contact: Krista Torvik 303-596-1220 Krista@Boppy.com
Meg Heitlinger 303-885-9461 MHeitlinger@boppy.com
THE BOPPY COMPANY DELIVERS HUNDREDS OF THE NUMBER ONE BABY PRODUCT TO DENVER’S FIRST BABIES OF 2011
Local Colorado company partners with Exempla Healthcare and HealthONE hospitals to donate more than 500 Boppy Pillows to celebrate and support local moms as they start the New Year with a new member of the family
GOLDEN, Colo. (Jan. 1, 2011) – The Boppy Company, a Golden-based company and maker of the award-winning Boppy® Feeding and Infant Support Pillow, has partnered with nine local hospitals to provide hundreds of Denver’s first babies born in the New Year with a Boppy Pillow. To celebrate and support Denver moms, all women who deliver babies at any of Denver’s three Exempla Healthcare and six HealthONE hospitals today, New Year’s Day, will receive a new Boppy Pillow, a must-have item for every new mom.
“The Boppy Pillow has been voted the number one baby product for a record eight years by American Baby readers, who are moms. We believe, it’s only natural to welcome Denver’s first babies born on 1-1-11 with the number one baby product,” said Nancy Bartley, chief executive officer of The Boppy Company. “The Boppy Company is dedicated to providing comfortable support for moms and babies, and we’re honored to provide hundreds of local Denver-area moms with our award-winning Boppy Pillow this New Year’s.”
In order to supply hundreds of New Year’s moms and babies with Boppy Pillows, The Boppy Company partnered with three Denver-area Exempla Healthcare hospitals – St. Joseph Hospital in Denver (delivering the most babies in the state), Exempla Lutheran in Wheat Ridge and Exempla Good Samaritan in Lafayette – as well as six HealthONE hospitals – Rose Medical Center in Denver, Presbyterian/St. Luke’s in Denver, The Medical Center of Aurora in Aurora, Swedish Medical Center in Englewood, Sky Ridge Medical Center in Lone Tree and North Suburban Medical Center in Thornton.
“Our Labor and Delivery staff members are excited to be able to welcome our New Year’s babies with such a useful, warm and popular gift of Boppy Pillows,” said Linda Kanamine, vice president of public affairs, marketing and government affairs for HealthONE. “We know that our new moms will love the Boppy Pillows. We thank The Boppy Company for its generous donation, and for the company’s support of our community and most importantly, of all of our new moms and babies.”
In 2010, the Boppy Feeding and Infant Support Pillow was named the number one baby product with the most overall votes by American Baby magazine readers, who are moms. This was a record eighth time a product has earned the top spot on the list.
“Our nurses regularly recommend the Boppy Pillow due to its versatility in supporting a baby through his first year of life – from feeding to sitting up,” said Sharon Burnette, director of communications and marketing for Exempla Healthcare. “We place a great deal of importance on comforting new families as well as encouraging bonding, and the Boppy Pillow excels in both of these areas for moms, dads and babies.”
The Boppy Pillow is the leader in the feeding and support pillow category, and its versatile design makes it the perfect product for supporting baby throughout his first year, from feeding, to propping, tummy time and sitting. With these multiple uses, the Boppy Pillow continues to serve as an indispensable product for mom and baby throughout baby’s natural development. The innovative Miracle MiddleTM panel means the pillow is able to fit nearly all waists. And, with fashion slipcovers in an array of designs and fabrics, the Boppy Pillow can be dressed to fit any décor or personal style. In addition to the original Boppy Pillow, The Boppy Company’s family of products includes: the Total Body Pillow for prenatal and postnatal moms, EntertainMeâ Play Gyms, Tummy Playâ Pads, Newborn Loungers, Changing Pad Sets and more.
About The Boppy Company
The Boppy Company makes the award-winning Boppy® Feeding and Infant Support Pillow which has been voted the number one baby product by American Baby magazine a record eight times. Created by mom inventor Susan Brown in 1990, the award-winning Boppy Pillow has become a “must have” in today’s nurseries. The Boppy Company is based in Golden, Colo., and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. Learn more at www.artsana.com and www.chiccousa.com.
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