FOR IMMEDIATE RELEASE:
Mimi Wogtech / The Boppy Company
Rachel Humiston / Brandgenuity LLC
BOPPY COMPANY EXPANDS INTO DIAPER BAGS WITH GLOBAL DESIGN CONCEPTS
Brandgenuity brokers deal between award-winning Boppy brand & leading accessories company
GOLDEN, Colo.–(BUSINESS WIRE)–
The Boppy Company, maker of the award-winning Boppy® Feeding and Infant Support Pillow, announced today that they have partnered with Global Design Concepts for a line of diaper bags to complement their range of fashionably smart solutions that comfort and assist moms everywhere.
“We are excited to be expanding the Boppy offering into product categories that will continue to provide support for all Momkind,” said Nancy Bartley, CEO of The Boppy Company, LLC. “Diaper bags will help round out the offering for Mom with the style and function that she wants, all from the brand that she trusts most.”
The complete line of Boppy diaper bags will feature the proven bright, fun and sophisticated patterns from the original pillow and will incorporate extra benefits for both Mom and baby in keeping with the Boppy brand essence. The bags will be available in various sizes, styles and design ways.
Boppy, whose iconic pillow has been named “number one baby product” eleven times by American Baby magazine, has already expanded beyond its original pillow and into categories that round out the solution for Mom and baby, including infant toys, baby chairs, play gyms and mats, shopping cart covers, head and neck supports, changing pads and liners, nursing covers and more, and plan to continue this success with licensed products.
“We are thrilled to be partnering with Boppy, a brand that is synonymous with comfort, versatility, and quality,” said Victor Ozeri, President at Global Design Concepts. “We believe that the power of Boppy, coupled with their rich archive of stylish graphics and our innovative designs will provide desirable diaper bags for the modern Mom.”
The license agreement between Boppy and Global Design Concepts was brokered by Boppy’s exclusive North American licensing agent, Brandgenuity.
For information about the licensing program, please contact Brandgenuity at 212-925-0730.
About The Boppy Company
Celebrating its 25th anniversary in 2014, The Boppy Company, LLC makes the award-winning Boppy® Feeding and Infant Support Pillow. This iconic product has received the most votes in American Baby magazine’s Best of the Year (Baby Best) contest a record 11 times from 2002 to 2013. Created by mom inventor Susan Brown, the Boppy Pillow has become a “must have” in today’s nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco® branded infant products. Learn more at www.artsana.com and www.chiccousa.com.
About Global Design Concepts, Inc.
Global Design Concepts, Inc. (GDC) is a leading accessory manufacturer headquartered in New York City’s fashion district. Recognized as a top licensee by a leading industry publication, the company services all tiers of the market with high quality, inventive and trend-right backpacks, handbags, diaper bags, luggage, small leather goods and related accessory product. The innovative approach to product and design helps GDC stand apart from the competition in its’ licensed, private label and premium businesses. Licensors see Global Design Concepts as a brand builder. Global Design Concepts partners include Boppy, Disney, Marvel, Nintendo, Nickelodeon and more. For more information, please contact Global Design Concepts at 877-594-3833.
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include HISTORY (Swamp People) and A&E (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), Clumsy Ninja, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Gas Monkey Garage, The Boppy Company, MGM Studios (Pink Panther, Robocop, Vikings, Fargo), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School and World Poker Tour, among others. For more information please visit us at http://www.brandgenuity.com.