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Boppy #1 Baby Product – Record 8 Times

October 1, 2010

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Posted in: News Releases

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Boppy #1 Baby Product – Record 8 Times

Boppy #1 Baby Product – Record 8 Times

FOR IMMEDIATE RELEASE

October 1, 2010 CONTACT: Kate Devlin 720.746.3842 kdevlin@boppy.com

Moms “Can’t Live Without” The Boppy® Pillow

The Boppy® Feeding and Infant Support Pillow is named the #1 product for the record eighth time

GOLDEN, CO (September 24, 2010) -Setting a new record, the Boppy® Feeding and Infant Support Pillow has been named the number one baby product with the most overall votes by American Baby magazine readers. This is the eighth time the Boppy pillow has earned the top spot on the American Baby list. This historic win confirms the fact that the Boppy pillow has become a “must-have” item in today’s nurseries. This is the twelfth consecutive year that the Boppy pillow has been voted a must-needed product.

“We are incredibly honored to be recognized as the number one baby product,” said Nancy Bartley, Chief Executive Officer, The Boppy Company. “This award is especially meaningful because the votes are cast by sleep-deprived new parents; it truly is a testament to the ingenious simplicity and usefulness of the Boppy pillow.”

The Boppy pillow is the leader in the feeding and support pillow category. Its versatile design makes it the perfect product for supporting baby during feeding, lounging, tummy time and sitting. With all these uses, it continues to serve as an indispensable product for mom and baby throughout baby’s development. The innovative Miracle MiddleTM panel means that the pillow is able to fit nearly all waists. And with fashion slipcovers in an array of designs and fabrics, the Boppy pillow can be dressed to fit any décor or personal style. For more information, visit www.boppy.com.

American Baby magazine created its annual awards program in 1998 to honor the best baby products of the year, as chosen by the readers themselves (most of whom are moms). For the 2010 awards, more than 2 million readers were asked to nominate their favorite baby products. The winners are featured in the October issue of American Baby magazine.

What’s New from The Boppy Company

This fall The Boppy Company is introducing the new SlidelineTM Collection. Each piece in this new collection focuses on creating the perfect playtime to support baby’s natural development. The new patent-pending SlidelineTM toy system offers adjustable toy positioning so baby’s toys are always in the perfect spot. The Slideline Collection features the EntertainMe® Play Gyms, Tummy Play® Pads, ProtectMe® Shopping Cart Covers and SlidelineTM Slipcover for the Boppy pillow.

The Slideline Collection will be available in December at a variety of retailers where the Boppy® Pillow is currently sold. For more information, visit www.boppy.com.

The Boppy Company

The Boppy Company, makers of the award-winning Boppy® Feeding and Infant Support Pillow, has been voted the number one baby product by American Baby magazine a record eight times. Created by mom inventor Susan Brown in 1990 the award-winning Boppy pillow has become a “must have” in today’s nurseries. The Boppy Company is dedicated to making life more comfortable for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco branded infant products. www.artsana.com, www.chiccousa.com.

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