FOR IMMEDIATE RELEASE
The Boppy Company
Mimi Steiger 720.746.3855 email@example.com
Krista Torvik 303.596.1220 firstname.lastname@example.org
THE BOPPY COMPANY CELEBRATES 25 YEARS OF SUPPORTING MOMS
GOLDEN, Colo. (January 27, 2014) – Beloved by millions of moms, the Boppy® Feeding & Infant Support Pillow (aka the Boppy® Pillow), the world’s first nursing pillow, was born on January 27, 1989. For 25 years, the Boppy Pillow has provided comfortable support to moms and babies, significantly shaping the way babies, moms and dads experience feeding time. Created by mom-inventor Susan Brown, the Boppy Pillow has become a staple in today’s nurseries with a cultural significance passed along from mom to mom.
Known for its iconic ‘C’ shape, the award-winning Boppy Pillow is the original pioneer and trusted leader in the nursing pillow category. Its versatile design provides support for mom and baby during feeding, propping, tummy time and learning to sit – making it a must-have product for mom and baby throughout baby’s first year. After 25 years, this treasured pillow’s design has only changed slightly from the original. With removable slipcovers, the Miracle Middle™ stretch panel and every stitch crafted with care, the Boppy Pillow has been perfected with the highest quality standards.
In January 2014, The Boppy Company is launching a campaign celebrating the 25 years of supporting mom with a free, in-pack birthday-style gift in all Boppy Pillows. With the theme, It’s our birthday, but you get the gifts, the in-pack gift worth a total of $60 includes a free photo book from Shutterfly, a one-year subscription to Parents Magazine, $10 towards any purchase at Plum District and $14 off We Take the Cake’s famous Key Lime cake.
“Our company history is rooted in supporting moms through love, care and great quality products and it all began with the Boppy Pillow – our flagship product – in 1989” said Nancy Bartley, CEO, The Boppy Company. “We wanted to continue that tradition by celebrating our 25th year milestone by giving back to moms.”
This in-pack promotion will be available at Boppy retailers nationwide. For more information, visit Boppy.com. Support for all Momkind®
New Boppy® Products
Introducing the Boppy® Baby Chair and the Boppy® Gentle Forest™ Play Collection. The Boppy® Baby Chair is designed to support baby from three months to one year. It includes a removable bolster for growing babies and a washable tray to make feeding and playtime easy. The Boppy® Baby Chair is available exclusively at Babies”R”Us. The Boppy® Gentle Forest™ Play Collection features a line of unique infant toys that are Right-sized for Tiny Hands™ and support baby’s natural development. The Gentle Forest™ Play Collection includes rattles, teethers, loveys, stackers, mirrors and a complete play gym and will be available at a variety of retailers where the Boppy® Feeding and Infant Support Pillow is currently sold. For more information, visit www.boppy.com.
About The Boppy Company
The Boppy Company, LLC makes the award-winning Boppy® Feeding and Infant Support Pillow. This iconic product has received the most votes in American Baby magazine’s Best of the Year (Baby Best) contest a record 11 times from 2002 to 2013. Created by mom inventor Susan Brown, the Boppy Pillow has become a “must have” in today’s nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco® branded infant products. Learn more at www.artsana.com and www.chiccousa.com.